Doubravka
lookout tower
rozhledna doubravka
rozhledna doubravka
Sketches of bent and connected acacia rods, the main material used in the construction, become a bold recurring motif used in visual identity created for Prague Doubravka lookout tower, designed by Martin Rajniš and his colleagues from the HAMR collective of architects. The logo consists of a drawing of an distinctively shaped tower, simplified to a legible symbol. The monumentality of the building and its "heavenly" reach determine the choice of gold and cyan colors. The task was to invent the complete processing of printed material: information banners, digital presentation, invitations, folding leaflets or gift certificates and items.
IniTIATOR/Client:
Community s.r.o.
Městská část Praha 14
Landia Management, s.r.o.
Year:
2018
Design:
Karla Gondeková
Tomáš Brychta
illustration:
karla gondeková
Sketches of bent and connected acacia rods, the main material used in the construction, become a bold recurring motif used in visual identity created for Prague Doubravka lookout tower, designed by Martin Rajniš and his colleagues from the HAMR collective of architects. The logo consists of a drawing of an distinctively shaped tower, simplified to a legible symbol. The monumentality of the building and its "heavenly" reach determine the choice of gold and cyan colors. The task was to invent the complete processing of printed material: information banners, digital presentation, invitations, folding leaflets or gift certificates and items.
IniTIATOR/Client:
Community s.r.o.
Městská část Praha 14
Landia Management, s.r.o.
Year:
2018
Design:
Karla Gondeková
Tomáš Brychta
illustration:
karla gondeková
