myraw

When the founders and operators of MyRaw Café and MyRaw Food approached us in the summer of 2021 with a request to design new boxes for their raw cakes, we had no idea the process would take so many months. For eight types of frozen raw cakes, we developed two types of paper box shapes – triangular and square. The offset-printed Pergraphica Natural Rough paper is suitable for food contact.

Each box is decorated with motifs of individual geometrically stylized ingredients found in the cakes, along with the Vegan Sans typeface by the Czech type foundry Superior Type. As part of the collaboration process, we also created a printed menu for MyRaw Café and redesigned the logo, which builds on the original with a similar color scheme and the leaf shape beneath the text. Compared to the original logo, the lettering is now monolinear, giving it a more contemporary appearance.

Iniciátor/client:
Myraw

Year:
2021–2023

Design:
Sára Bergmannová
Tomáš Brychta
Karla Gondeková

production:
Reformát
Jiří Bartoš – SLON