Park 360

Park 360, first introduced to the public in the fall of 2021, is a unique venue with a variety of uses. It is a multifunctional space in the airport area on the outskirts of Hradec Králové. The complex offers both outdoor spaces providing sufficient area for temporary buildings and indoor spaces in the form of former aircraft hangars. 

The visual identity of Park 360 is based on two key elements – typeface and pictograms. The bespoke typeface in three gradients and two basic sections, Regular and Poster, conceptually relates to the space, which is what the number 360 in the name of the complex refers to. The caption also expresses the multifunctionality of the site or the closing of cycles, as Park 360 cares about sustainability and follows the principles of the circular economy. The font has many contextual alternatives for each letter, which makes the visual style not faded in each application. Typography creates space. Just like the shadows that people moving cast on the ground on sunny days. A unified visual style combines several principles – movement, time and space. The secondary supporting element is a varied range of pictograms designed to communicate both together with the text and casually on top of it – making the identity easy to read regardless of the recipient's language ability. 

Park 360's identity is primarily black and white. The reason for a certain moderation is also the fact that the unified visual style in Park 360 will coexist with other graphic elements (visual styles of festivals and other events), which should not unnecessarily compete with, but mostly support them within the whole area.

Along with the identity, a basic information website www.park360.cz was created to present the variability of the space and its possibilities. The division of the main parts of the complex – such as Glamp 360, Club 360 or Pub 360, etc. – is an example of the colourful visual style.

Initiator/client:
Ameba Production spol. s r.o.
Park 360

Year:
2021

Design:
Ilja Bazhanov
Karla Gondeková
Tomáš Brychta
Sára Bergmannová