Svět neziskovek

Svět neziskovek (literally The World of Nonprofits) is a project that brings together people from nonprofit organizations, engaged individuals, and responsible companies who care about the values of a healthy civil society. It serves as an open space for exchanging experiences, know-how, and inspiration within the nonprofit sector. Svět neziskovek manages the product Grantový diář, which tracks current grants and calls for proposals for nonprofits clearly in one place.

In this case, the task was not to create a completely new logo but to build on the existing visual identity under which the client has long been recognized, without opting for a radical change. However, the original logotype reflected the design trends of its time. It was important not to abandon the original concept but rather to develop it further and create a functional accompanying visual style. The most significant change was in typography – the Neue Hans Kendrick font, in the context of the rounded shapes of the speech bubble, works subtly, and there is no need to change the size of the individual words in the name itself. The construction of the speech bubble is formed from simpler shapes (circle, rectangle). The changes in color and typography affect not only the Svět neziskovek logotype but also other subsidiary products managed by the organization – Grantový diář and the NGO Excellence project. The logotypes are based on the same system, but the speech bubble rotates in different directions and changes its color. The speech bubble itself becomes a key element of the new visual communication, serving as a playful component that reflects the essence of the project as a communication tool among people who want to connect, collaborate, and learn more about the world of nonprofit projects.

Initiator/client:
Svět neziskovek, z. ú.

Year:
2023

Design:
Sára Bergmannová
Tomáš Brychta
Barbora Haplová

illustration:
Marie Urbánková